Type: Digital Design / Web / CRM Email Design / In-App Experiences / E-Commerce

Client: Adidas

Agency: Code and Theory

Project: Primeknit Product Line Launch

Role: Senior Production Design

About the Work: In 2018, Adidas needed our help to launch a groundbreaking new product for women: the Primeknit LUX and FLW sports bras and tights collection. The campaign featured influencers Metta Towley and Zanna Van Dijk, and showcased the features of the new line. My role was to design all assets, ranging across full web pages, individual web assets, in-app experiences, and CRM.