Type: Digital / Web Design / Email Design / Media Banners / E-Commerce

Client: LOFT (Ann Taylor)

Project: Various

Role: Production Designer

About the Work: While working at LOFT, my responsibilities included updating all site mastheads, landing pages, and size charts with imagery featuring current products on a twice-monthly basis. I was also responsible for creating and updating emails for daily email blasts, in-store events, store openings, abandoned cart reminders, and more. Another one of my main roles was to work with Merchandising and Marketing teams to determine what should go on the homepage each day, the order things should go in, and then designing assets that flowed together nicely. I also did design concepting for a sweepstakes giveaway.