Type: Digital / Social

Client: Xerox

Agency: Code and Theory

Project: “Make Now Work” Campaign

Role: Associate Director, Production Design

About the Work: As Xerox’s Creative Agency of Record in 2020, our first campaign involved making business consumers aware of Xerox’s software and solutions offerings, and how those offerings could help businesses across the globe tackle the complex realities of working during the pandemic.

After an illustrator generated initial illustrations of letters “N”, “O”, and “W”, our team’s task was to expand the creative concept across a range of digital and social assets.