Type: Web Design / Email Design / E-Commerce

Client: Cadillac

Agency: Publicis North America

Project: Book By Cadillac

Role: Designer / Production Designer

About the Work: As Cadillac's AOR, Publicis designed and launched BOOKbyCadillac.com, a luxury subscription service for drivers who wanted the ability to book Cadillac vehicles in advance, no matter what city they were in. My role was to take the branding guidelines and a few pieces that had been designed, and expand the look and feel across the website. I edited photos, ensured designs were pixel-perfect, selected and laid out photos of each car featured, translated the site over to mobile, and designed triggered CRM to keep consumers up-to-date on the program’s launch.